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VitrA London is our flagship showroom, with 520m2 and two floors of bathroom products, design inspiration, co-working areas, specification support and exhibition space.

On the ground floor we share our designer ranges, created in collaboration with world-renowned designers including Ross Lovegrove, Claudio Bellini, Arik Levy and Terri Pecora, as well as a working display of some of our taps and mixers. Downstairs we have a dedicated specification space with displays showing our wide range of WC, basin, urinal, tap, mixer and flush plate designs, including a working display of our toilets and shower toilets.

Whatever type of bathroom design you’re working on, personal or professional, our design consultants are on hand to help. Using Virtual Worlds CAD software we can bring your designs to life in 3D, or you can even virtually walk around your bathroom design in our virtual reality 4D theatre.

We also have a ‘VitrA Talks’ space which is home to regular talks, CPDs, parties and exhibitions. You can keep up with the latest events on the what’s on page.

Whether you’re just looking for inspiration or to have a browse; a coffee and a chat; or a product tour, VitrA London is open for you to drop in at any time during the week. Alternatively if you’d like to schedule time to discuss and develop your designs you can book an appointment.


We create beautiful bathroom products combining captivating design and innovation. From ceramic sanitaryware to furniture, taps and tiles, we are one of the few global bathroom manufacturers to produce the full suite of bathroom products, both for commercial and residential spaces.

We offer a wide choice of products that move the bathroom space from purely functional to beautiful, relaxing and life-enriching. We have a talented in-house team of designers and engineers that work at our purpose-built innovation hub in Turkey, developing products that transform the traditional concept of the bathroom. With these superior designs, and a focus on ‘design for all’ accessibility and water conservation, our products have been recognised by some of the world’s most prestigious design awards including iF, Good Design and Red Dot.

We also develop ranges in collaboration with international designers such as Ross Lovegrove, Claudio Bellini and Terri Pecora. Each collection is inherently unique, reflecting the individual style, inspiration and vision of each designer. Most recently we launched the Liquid collection, designed in collaboration with Tom Dixon. Liquid celebrates a new aesthetic of expressive minimalism and encompasses round-edged aesthetics, generous shapes and robust materials

VitrA is part of the Eczacıbaşı Group, a group of Turkish companies with a focus on healthcare, consumer and building products, employing over 11,600 people. The Eczacıbaşı Group has a long history of pioneering modern lifestyle and health products. In 1942 Dr. Nejat Eczacıbaşı founded a pharmaceutical laboratory in Istanbul producing vitamin capsules to replace scarce and expensive cod-liver oil, quickly followed by the creation of Turkey’s first ceramic sanitaryware plant. Today, with production facilities in Turkey, Germany, France and Russia, VitrA manufactures over 5.6 million pieces of sanitaryware and 30 million square metres of tiles annually – distributing its products to over 75 countries.